vAdvertising on the radio can be an effective lead generation strategy. But like all marketing tactics Jordan 11 Platinum Tint 2018 , success or failure lies in its implementation. Here are 15 important tips to help make your radio advertising more profitable.
1. Make sure you match the station to your intended target market. For instance, if most of your projects are sold to an affluent middle-aged clientele, it's best to advertise on a station who's audience is comprised of this same demographic. To pick the right radio station, poll your best clients and ask them what station(s) they listen to. If you begin to see a consistent station pop up in your survey Jordan 11 Platinum Tint Retro , there's a good chance that you'll find more clients amongst that station's listeners.
2. Use a first sentence that grabs the listener and demands attention, preferably by leading with a benefit or asking a curiosity-provoking question. Example: Would you like to have the nicest home in your neighborhood?
3. Make your spot easy to understand. Be straightforward (not clever or funny).